Privacy Policy

Effective Date: August 27, 2026

Beauty by Lid (“Beauty by Lid,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting beautybylid.com, contacting us, or booking nail and beauty services.

This Privacy Policy explains what information we may collect, the purposes for which we use it, how long we retain it, when it may be provided to third parties, and the privacy rights and disclosures that may apply to California residents.

1. Information We Collect

Depending on how you interact with Beauty by Lid, we may collect the following categories of personal information:

Identifiers and contact information, such as your name, email address, phone number, and mailing or billing address if provided
Commercial and appointment information, such as services requested or received, appointment dates and times, booking history, cancellations, preferences, and purchase or transaction information
Client-provided information, such as information voluntarily submitted in messages, forms, consultation forms, appointment notes, or service-related communications
Payment-related information, such as payment status, transaction details, and limited payment information processed through a third-party payment provider; complete payment-card numbers are generally handled directly by that provider
Internet or other electronic network activity, such as IP address, browser type, device information, referring pages, pages viewed, and website activity, when collected through our website or service providers
Inferences and preferences, such as service preferences or communication preferences derived from your interactions with us
Geolocation information, only if you voluntarily provide it or if a website or service feature collects it with appropriate notice or permission

We collect information directly from you, automatically through your use of our website, and from service providers such as booking, payment, hosting, analytics, and communications providers.

Please do not provide sensitive personal or medical information unless it is specifically requested and necessary for your service. If you voluntarily provide such information, we will use it only for the purposes reasonably related to your request, appointment, or service, subject to applicable law.

2. How We Use Your Information

We may use personal information to:

Schedule, confirm, modify, and manage appointments
Provide nail and beauty services
Communicate with you regarding appointments or services
Maintain client and appointment records
Respond to questions and customer-service requests
Send appointment reminders and other service-related communications
Send promotional or marketing communications when permitted by law and consistent with your communication preferences
Process or facilitate payments, deposits, refunds, and related transactions
Operate, maintain, secure, troubleshoot, and improve our website and business
Understand website usage and improve customer experience
Prevent fraud, misuse, unauthorized access, or security incidents
Establish, exercise, or defend legal claims
Comply with applicable laws, regulations, court orders, and legal obligations

3. Fresha Booking and Client Management

Beauty by Lid uses Fresha, a third-party booking and business-management platform, to assist with appointment scheduling and client management.

When you book an appointment or otherwise provide information for purposes of scheduling or managing your services, information such as your name, contact information, appointment details, booking history, payment-related information, and other information you choose to provide may be transmitted to, processed by, and/or stored through Fresha.

Fresha operates under its own terms and privacy practices. Beauty by Lid does not control all aspects of Fresha’s independent collection or processing of personal information.

We encourage you to review Fresha’s Privacy Notice to understand how Fresha processes personal information and to use Fresha’s available privacy tools for information maintained directly by Fresha.

4. Payments

If payments, deposits, or card information are processed through Fresha or another payment processor, payment information may be collected and processed directly by that third-party payment provider.

Beauty by Lid does not intend to independently store complete payment-card information when payment processing is handled by a third-party payment provider. We may retain transaction records, payment status, refunds, and limited payment details as reasonably necessary for accounting, customer service, fraud prevention, and legal compliance.

5. Other Third-Party Service Providers

We may use third-party companies or service providers to help operate our website and business. These may include booking platforms, payment processors, website hosting providers, analytics providers, communications providers, customer-support providers, security providers, and other vendors.

These providers may receive personal information when reasonably necessary to provide their services to us or to you. We may also disclose information when required by law, to protect rights or safety, in connection with a business transfer, or with your direction or consent.

Third-party websites, applications, and services have their own privacy practices. Beauty by Lid is not responsible for the privacy practices of third parties.

6. Cookies and Online Technologies

Our website or third-party services integrated with our website may use cookies or similar technologies to operate website features, remember preferences, measure website usage, improve performance, or provide analytics.

Your browser may allow you to block or delete cookies. Disabling certain cookies may affect the functionality of the website. Where required by applicable law, we will provide any legally required notice or choice regarding nonessential cookies and similar technologies.

7. Do Not Track Signals

Some web browsers provide a “Do Not Track” (“DNT”) setting. Because there is not a universally accepted standard governing how websites should respond to DNT signals, our website may not respond to all DNT signals.

Where applicable law requires recognition of another legally recognized browser-based privacy preference signal, we will endeavor to comply with those requirements.

8. Sale or Sharing of Personal Information

Beauty by Lid does not sell client personal information for money.

Providing information to Fresha and other service providers for appointment scheduling, payment processing, website operation, client management, analytics, or similar business purposes is intended to allow those providers to perform services related to our business. Depending on the provider and applicable law, certain disclosures may be considered “sharing” or a similar regulated disclosure even when no money is exchanged.

We do not knowingly sell or share the personal information of consumers under 16 years of age. If our data practices change, we may update this Privacy Policy and provide any choices or notices required by applicable law.

9. Data Security

We take reasonable administrative and technical measures designed to protect personal information under our control.

However, no website, internet transmission, electronic storage system, or third-party platform can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of personal information.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law. Our general retention periods are:

Appointment, client, and service records: generally up to 7 years after the last appointment or client interaction
Payment and transaction records: generally up to 7 years after the transaction, or longer if required for tax, accounting, dispute-resolution, or legal purposes
Communications and customer-service records: generally up to 3 years after the matter is resolved
Marketing and communication preferences: until you unsubscribe or request deletion, plus a reasonable period to maintain suppression records
Website logs, cookie data, and analytics information: generally up to 26 months, unless a shorter period applies under the relevant provider’s settings or policy
Information subject to a legal hold, investigation, dispute, or security matter: until the matter is resolved and the information is no longer reasonably necessary

These periods are estimates and may vary based on the nature and sensitivity of the information, the purposes for which it was collected, applicable legal requirements, and the policies of third-party providers. Information processed by third-party providers such as Fresha may be retained according to those providers’ own policies and applicable agreements.

11. Your Privacy Choices and Consumer Requests

You may contact Beauty by Lid to request access to, correction of, or deletion of personal information that we maintain about you, subject to applicable law and any information we are required or permitted to retain.

To submit a privacy request, contact us using the information in Section 16 and include your name, contact information, the nature of your request, and enough information for us to reasonably verify your identity. We may request additional information, such as confirmation of an email address or details about a recent appointment, solely for verification and security purposes. We will not use information provided for verification for unrelated purposes.

We will generally confirm receipt of a request within 10 business days and respond within the time required by applicable law. If additional time is permitted and reasonably necessary, we will notify you of the reason and any applicable extension. We may deny or limit a request where permitted by law and will explain the basis for the denial when required.

You may authorize another person to submit a request on your behalf where permitted by law. We may require proof of authorization and identity verification before completing the request. You may appeal a denied request by replying to our response or contacting us again with “Privacy Appeal” in the subject line.

Information held independently by Fresha may need to be managed directly through Fresha. We may also direct you to Fresha when Fresha controls the relevant information or request.

You may opt out of promotional communications from Beauty by Lid using the unsubscribe or opt-out method provided in the communication, when available. You may still receive non-promotional communications, such as appointment confirmations, reminders, and service-related messages.

12. California Privacy Disclosures

This section applies to California residents to the extent required by the California Consumer Privacy Act, as amended, and other applicable California privacy laws.

Categories of Personal Information Collected

During the preceding 12 months, we may have collected the categories of personal information described in Section 1, including identifiers and contact information; commercial and appointment information; client-provided information; payment-related information; internet or other electronic network activity; inferences and preferences; and, where voluntarily provided or otherwise permitted, geolocation information.

Sources and Business or Commercial Purposes

We collect personal information from you, automatically through your use of our website, and from service providers or other sources you authorize. We use and disclose it for the business and commercial purposes described in Sections 2 through 5, including providing services, managing appointments, processing payments, communicating with clients, maintaining records, securing and improving our business, preventing fraud, and complying with law.

California Rights

Subject to applicable exceptions and verification requirements, California residents may have the right to:

Know or access the categories and specific pieces of personal information we collect, use, disclose, or retain
Request correction of inaccurate personal information
Request deletion of personal information
Opt out of the sale or sharing of personal information, if applicable
Limit the use and disclosure of sensitive personal information, if applicable
Receive equal service and pricing without unlawful discrimination for exercising privacy rights

Beauty by Lid does not sell personal information for money. We also do not knowingly sell or share the personal information of consumers under 16 years of age.

To exercise a California privacy right, submit a request using the contact information in Section 16. We will verify and respond to requests as required by applicable California law. You may submit a request without creating an account. We will not discriminate against you for exercising privacy rights provided to you by applicable law.

13. Children’s Privacy

Our website and online booking services are not intended to collect personal information directly from children under 13 without appropriate authorization.

If we learn that personal information from a child under 13 has been collected inappropriately, we will take reasonable steps to address or delete the information as required by law.

14. External Links

Our website may contain links to third-party websites or services, including Fresha. Once you leave beautybylid.com or interact directly with a third-party service, that third party’s privacy practices may apply.

We encourage you to review the privacy policy of any third-party service you use.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, website, third-party services, or legal requirements.

When the policy is updated, the revised version will be posted on beautybylid.com with an updated effective date.

16. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or personal information associated with Beauty by Lid, or if you wish to submit a privacy request or appeal, please contact us using the contact information provided on beautybylid.com.

Beauty by Lid
Website: beautybylid.com
Privacy request page: beautybylid.com
Email: the current email address listed on beautybylid.com
Phone: the current phone number listed on beautybylid.com
Mailing address: the current business mailing address listed on beautybylid.com

Please do not include sensitive personal information in an initial email or message unless we specifically request it through a secure method.

Terms conditions

SMS/Text Messaging Terms & Conditions

By providing your mobile telephone number and affirmatively agreeing to receive text messages from Beauty by Lid, you consent to receive SMS and/or MMS communications from Beauty by Lid at the telephone number you provided. Messages may include appointment confirmations and reminders, scheduling communications, customer service messages, service updates, promotions, special offers, and other marketing communications, as applicable.

Consent to Receive Text Messages

Where required by applicable law, Beauty by Lid will obtain your prior express consent, including prior express written consent when required, before sending automated or marketing text messages.

Your consent to receive marketing text messages is not a condition of purchasing any goods or services from Beauty by Lid.

Message frequency may vary. Message and data rates may apply depending on your mobile carrier and service plan.

How to Opt Out

You may withdraw your consent and stop receiving text messages from Beauty by Lid at any time.

To opt out, simply reply STOP to any text message from Beauty by Lid.

Beauty by Lid will also recognize other clear requests to discontinue text messages, including QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE, as requests to revoke consent when applicable.

After you opt out, you may receive a one-time confirmation text confirming that your opt-out request has been processed. After that confirmation, Beauty by Lid will discontinue the applicable text messages unless you subsequently provide consent to receive them again.

You may also contact Beauty by Lid directly and request to be removed from text-message communications.

Help

If you need assistance regarding text messages from Beauty by Lid, reply HELP where supported or contact Beauty by Lid using the contact information provided on our website or booking platform.

Carrier Disclaimer

Wireless carriers are not responsible for delayed or undelivered messages. Delivery of text messages is subject to effective transmission by your wireless carrier and is outside the control of Beauty by Lid.

Privacy

Beauty by Lid respects your privacy. Personal information, including your telephone number, will be handled in accordance with our Privacy Policy and applicable federal and California privacy laws.

Beauty by Lid will not sell or share your mobile telephone number or SMS consent information with third parties for their own text-message marketing purposes, except as permitted or required by applicable law.

Eligibility and Responsibility

By enrolling in text communications, you represent that you are authorized to provide the telephone number submitted and to consent to receiving communications at that number.

If your telephone number changes or is reassigned, you agree to notify Beauty by Lid or opt out before discontinuing use of that telephone number.

Changes to SMS Terms

Beauty by Lid may update these SMS/Text Messaging Terms & Conditions from time to time to reflect changes in our services, practices, or applicable law. Updated terms will become effective when posted, subject to any additional notice or consent required by applicable law.

Compliance With Applicable Law

Beauty by Lid intends to operate its text-message program in accordance with applicable federal and California laws and regulations governing consumer communications, consent, and revocation of consent.

Nothing in these Terms & Conditions is intended to waive or limit any rights provided to consumers under applicable law.